About me
Highly motivated and creative video editor with 15 years of experience in video production field. Skilled in video editing and post-production workflow. I have worked in both scripted and unscripted settings, as well as on a variety of projects ranging from commercials, promotional videos, short videos to long form video content such as reality shows, variety shows, and TV series.
Experience
Senior Video Production Expert
Youku Inc. Production Management Department
Edited a range of original video content from documentaries to variety shows for Youku platform. Completed projects like Street Dance of China, Dunk of China, Top Funny Comedian, Masked Singer, We Are Young, This Is The Dancer, Let's Band, Chuang, etc.
Produced and edited the Deyunshe Crosstalk World Tour (best Chinese comedy show). Produced one show at Massey Hall in Toronto and two shows at Orpheum Theater in Vancouver. Completed the production in Canada and worked smoothly with the local Canadian production teams.
Collaborated with the platform's operations team and business team on release, promotion, and commercial aspects.
Introduced an innovative cloud-based video editing workflow which accelerated the editing process and improved the production pipeline.
2017 — 2023
Marketing Video Production Manager
Youku Inc. Marketing Department
2013 — 2017
Created compelling video content for marketing campaigns and events to achieve marketing goals. Made videos for the Youku Content Advertising Showcase , Youku Bigwig Gala , Youku Drama Gala, Youku Night, etc . Created the Coca- Cola "Line Bottle" branding video, which led to the most successful branding partnership in Youku's history with Coca- Cola, and won an Effie Award.
Responsible for the production of the company's branded content, including promos, commercials. Created 50+ Youku branded videos that showcased the brand values, successfully aligned with brand messaging, and achieved strategic goals.
Produced promos for TV series, movies, and variety shows to promote our content and products, such as Old Boy, Surprise, Mars Intelligence Agency, On The Road, Day & Night, The Advisors Alliance, etc. Effectively expanded the market share and increased subscribers and membership revenue.
Video Editor
Youku Inc. Content & Operations Department
2008 — 2013
Worked as lead video editor at Youku, independently created 200+ videos from start to finish; many of them went viral, such as Xidan Girl , Old Man and Dog, Sun Masculine, and China Gump, sparking widespread discussion and tens of millions of views, promoting the rise of many internet influencers.
Completed several online shows with industry impact, such as Morning Call , Old Friends , and I am a Legend.
Education
Master of Radio and Television Art
Communication University of China
Languages
English & Chinese
Skills
I have a firm grasp of the core skills and workflows of editing and passionate about visual storytelling.
I am Avid Media Composer verified
I am also proficient and experienced in:
